LMC, NTA sign Broadcast Production agreement

LMC Chairman, Shehu Dikko
A
broadcast production agreement was on Thursday in Abuja signed by the
League Management Company (LMC) and the Nigeria Television Authority
(NTA) for production of matches of the Nigeria Professional Football
League (NPFL).

The
papers were signed by the LMC Chairman Shehu Dikko and Mallam Yakubu
Ibn Muhammed, the Director General of NTA.

An
official statement jointly signed by the heads of the two
organizations indicate that the LMC and NTA would be setting up a
private sector driven company to manage the business of the broadcast
production.

According
to the statement, “the company which shall be operated as a
private, commercial venture will leverage its operations on the huge
infrastructure, technical and human capacity and equipment of NTA
spread across the country. The equipment includes very high grade
eight Outside Broadcast (OB) Vans specially designed for football and
sports coverage, which had been acquired by the Federal Government at
huge cost”.

It
marks a new vista in the management of broadcast content in the
annals of professional football league in the country as hitherto;
broadcast right holders have also produced the games. However, in the
new dispensation, the LMC treading the path of some European football
leagues such as the English Premier League and Spanish LaLiga, is
aiming to control the production and distribution of broadcast
content across all media including live streaming, terrestrial and
cable platforms.

This
landmark venture has been facilitated and strongly supported by the
Federal Government of Nigeria represented by the Honourable Minister
of Information and Culture, Alhaji Lai Mohammed. It is a culmination
of strategic engagement initiated by LMC officials with the Minister
of Information and Culture seeking to deploy the vast equipment
procured by the Federal Government on behalf of NTA for past FIFA
tournaments hosted by Nigeria.

NTA
also enjoys a robust network spread in the country with stations in
every state capital and which the LMC hopes to leverage on to take
the NPFL to the homes of millions of Nigerians in cities and rural
communities.

Dikko,
at the ceremony, explained that LMC will towards meeting modern
broadcast standards, assist NTA to upgrade the OB Van equipment to
ensure that contents produced will be globally competitive.
The
operation of the company, as envisaged will rely on the services of
international technical partners and domestic expertise to provide
the much needed vehicle for the production of high quality programmes
and events for broadcast in the sports and entertainment industries.
This model is in keeping with proven international best practices in
sports content production, distribution and broadcast”, the two
organizations declared in their joint statement.

Continuing,
they gave an assurance that “As from the next season of NPFL,
Nigerians are, therefore, assured of the enjoyment of high quality
football matches to be produced by the independent media services
company for distribution, sales and broadcast across all media
platforms on a domestic and global basis.

Dikko
noted that the production company will serve national objectives as
it is not be restricted to just football or sports production but
such other industries like entertainment and cultural, political and
business events in general.

All
over the world, countries develop because they have a standard
production broadcast company with capacity to serve not just the
sporting industry but also the entertainment industry. We are
delighted that the Federal Government, through the Ministry of
Information, has backed this project and we look further to other
fantastic partnerships”, the LMC Chairman concluded.

“For
us, this is just another step for NTA to stamp its authority as the
biggest broadcast network in Africa. We have the widest reach and
sports, especially football is a big industry, and we are happy to be
in partnership with the LMC and NFF”, Muhammed said.

Also
in attendance at the event which held inside the Conference Hall of
NTA were the General Secretary of the NFF, Dr. Sanusi Mohammed,
Director-General of the NTA, Chief Operating Officer of the LMC,
Mallam Salihu Abubakar, Samson Ebomhe, Legal Adviser to LMC and other
top management staff of the NTA.

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