Seyi Akinwunmi, Amaju Pinnick and Shehu Dikko at the event
The
Nigeria Football Federation have perfected plans to sponsor one
hundred random fans of the National Team to Russia for the World Cup
next year.

They
launched a short code – *1945# – which will be used for all campaigns
that are geared towards Nigeria’s preparation and participation at
the 2018 FIFA World Cup finals in Russia.

The
event on Monday was organized in conjunction with Secure and Trusted
Alliance Services Limited – STA Mobile.

NFF
2nd Vice President/LMC Chairman Shehu Dikko, who is also Chairman of
Marketing, Sponsorship and Television Advisory Committee, disclosed
that the short code would be available for use by all NFF partners,
sponsors and suppliers, in the process also revealing an ‘Official
Supporter’ program into which corporate concerns not presently in
relationship with the NFF can lodge to be part of Nigeria’s 2018
FIFA World Cup excitement train.

President
Amaju Pinnick and 1st Vice President Seyi Akinwunmi also spoke at the
event, just as STA’s Managing Director Biodun Jagun and a clutch of
NFF’s current partners, including AITEO Group, Zenith Bank and TGI
Group. Super Eagles’ stars Odion Ighalo and Ikechukwu Ezenwa were
present, as well as former Eagles’ skipper Mutiu Adepoju – one of
16 players to have scored for Nigeria in five previous FIFA World Cup
outings.

In
explaining the idea behind the short code, Jagun said the plan is for
a total of 100 fans of the Super Eagles to win all –expenses paid
trip to the 2018 FIFA World Cup finals, in four tranches of 25
people-a-month between January and April 2018.

The
Naija 4 Russia initiative is born in due season as a feel-good factor
for the Super Eagles of Nigeria, which is at its highest-ever in the
recent history of Nigerian Football. For the first time in the
history of football in Nigeria, we have a VAS platform for the fans
and supporters of Nigerian Football by way of a short code.

The
deployment of this iconic short code *1945# across USSD, IVR, SMS AND
WEB platforms is designed to reward the teeming National Team
followers and football lovers across the country with a chance to
cheer our footballing heroes live in Russia as they take on the best
teams from across the globe.

Our
business has deployed the best possible technical infrastructure and
systems to ensure this VAS drive flows seamlessly. A comprehensive
marketing and publicity campaign has also been put in place to
guarantee TOMA and heavy media noise over the legacy and digital
media ecosystem. As an addendum we are focused on ensuring the
generation of appreciable revenue for the NFF and its constituents,”
Jagun explained.

While
Akinwunmi, Chairman of the NFF Legal Committee assured the gathering
that all necessary legal permits have been obtained to run the
program, Dikko informed that the NFF is targeting the sum of N2
billion from corporate organizations to support the Super Eagles’
preparation and participation at the finals (while stating clearly
that whatever monies remain after the competition would be used for
legacy projects).

Pinnick
regaled the hall with a story of how the NFF planned for a successful
2018 FIFA World Cup qualifying campaign, admitting that the
chastening effect of failure to qualify for successive AFCONs spurred
the Board and Secretariat to action.

We
knew we were condemned to qualify, and everybody worked hard for it.
We identified the areas that needed extra effort and also knew that
we needed to get a top –notch coach as well as be relevant in the
game’s boardroom internationally. We scored bull’s eye in both
areas and these helped us greatly in the campaign.

I
want to also commend the players and the technical crew and backroom
staff. They aligned with the vision of the Board and the Secretariat
and I have immense confidence that Nigeria can really dazzle the
world at the World Cup in Russia next year.”

A
raffle draw conducted by STA at the event to pick the first Nigerian
journalist that would be sponsored to the 2018 FIFA World Cup in
Russia produced Miyen Akiri of Galaxy Television. Organizers
announced that of the 25 persons that would be picked monthly for
four months between January and April 2018, one would be a
journalist.

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