The Nigeria Professional Football League, NPFL now has a commercial partnership with Redstrike Media.
Redstrike Media will create an NPFL Media and Marketing Company (“NPFL Marketing”) to commercialise the League.
In this deal, Redstrike has agreed to acquire these rights from the LMC/NPFL and the Clubs for NPFL Marketing.
Under this Agreement, NPFL Marketing will be streaming live matches every week of the season through its own Platform “NPFL.tv” as well as distributing and broadcasting through other media channels. Redstrike will also be launching opportunities for companies and brands to sponsor the NPFL and to support the growth of the professional game in Nigeria.
Redstrike will also be working with each NPFL participating Club to build a dedicated club app to integrate with NPFL.tv and also enhance the revenue base of the clubs.
Chairman of the League Management Company, Shehu Dikko believes this partnership is what the Nigerian League needs.
“This is exactly what Nigerian football needs. Our partnership with Redstrike is groundbreaking, enabling the NPFL to follow its ambition of becoming Africa’s Premier Football League and to be recognised as one of the most important leagues globally.
“We are delighted to have the full support of our magnificent participating clubs and the support of the President of the Nigeria Football Federation (NFF), Amaju Melvin Pinnick, and the entire Administrators of Football around the Country. We are delighted to enter into our strategic partnership with Redstrike,” Dikko said.
“The effect of this ground-breaking development for Nigerian Football is that every Nigerian football fan will be able to follow their team and watch NPFL matches every week. We also expect that the new broadcast arrangements will energise interest in the Nigerian Football Leagues. I am so excited that the NPFL finally has a medium that will enable all fans of Nigerian football to engage directly with the NPFL and immerse themselves in Nigeria’s famous passion for Football.”
Redstrike was founded in 2013 by CEO Mike Farnan and is now regarded as one of the elite sports marketing agencies in the UK working across Football, Motorsports, Golf and Rugby. Redstrike has offices in London, Johannesburg, Kuala Lumpur, Auckland and Sydney, and now Lagos.